*MARCH 2019*

SALT FROM THE REEF

TYPE

Academic Project – RMIT University

AWARD[S]

Adobe Design Achievement Awards 2019 – Top Talent

AGDA Student Design Awards 2019 – Food packaging [Finalist], All other packaging [Finalist], Illustration [Finalist].

FEATURED ON

DISCIPLINE

Packaging Design

Branding & Strategy

Print Design

Illustration

Copywriting

MATERIALS/SOFTWARE

Matt Laminated Recycled Paper

Double Sided Sticker

Glass Jar

 

Procreate (iPad Pro)

Adobe Photoshop

Adobe Illustrator

BRIEF

To design packaging for sea salt sourced from the Great Barrier Reef. This product will be sold exclusively at Australian airports and mainly targets tourists.

INSIGHT

Salt from the Reef  was inspired by the beauty of the Great Barrier Reef; as well as the fact that it is known as one of the most magical places on earth. The concept behind the product is that its salt is a preserved piece of magic from the waters surrounding the Barrier Reef.

The product slogan and overall concept "A Little Piece of Magic" is translated graphically with a modern interpretation of a treasure chest/magic box. The box features a double layered format with a cut out window on the front of the packaging. The goal was to have the consumer experience this contradicting shift between the average black and white exterior and the complex illustration which surrounds the second layer. Sort of like mimicking the experience of opening a treasure chest.

A label is integrated on the side of the box with details about the salts origin and type. Inspiration was taken from specialty coffee packaging and applied to a product which rarely uses this format. The label displays information in a way where it’s easy to read, compared to having to read through a long paragraph in small print at the back of the box. Every box is dated and signed to  create a sense of quality and illustrate the amount of care the brand puts into each product.

CREDITS

Lecturer – Renato Gallina

Printer – Classic Colour Copying

© 2020 by Kaitlyn Chai (ohlookitsafox)